CRM is an acronym for Customer Relationship Management. It is also a oxymoron – relationships cannot be managed, certainly not by a piece of software. CRMs are often hailed for their ability to create scale in an organisation’s ability to form meaningful relationships with customers (whether current, past or future). I know from my own [...]
Tag Archives | Marketing
Property-centric vs. content-centric marketing
The continued trend towards online marketing of properties is clearly not going to slow or reverse course. The real estate industry has lost control of that battle. How will consumers search for properties in the future? Or, more specifically, how will buyers/tenants search for properties? There’s no insight in claiming that it will either the [...]
The statistic that defines our industry
There is one fact that defines the property management industry: 1 in 4 landlords in Australia own more than 1 investment property. It is an amazing statistic given the reality of most rent rolls. Few businesses I have seen have anything like 25% of their landlords having multiple properties managed by the agency. Even factoring [...]
Online is not about preserving the print world
The online/print debate in real estate is clearly not an easy one. The print media has played a dominate role in the evolution of the real estate industry, and the rise and fall of different real estate franchise groups and individual businesses. For at least 15 years the real estate industry has struggled with how [...]
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The next phase for the Euro
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The ersatz parliament
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McNamara’s lessons for today’s war
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Swan’s amazing chutzpah
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Vale, Neil Armstrong
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